Custom

Automates the business's own workflow, the one that fits into no box.

That one step only you take

Every business has a routine of its own that looks like nobody else's, and that gets explained to every new person who joins.

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There is the Saturday call to the salesperson on duty, the check before accepting a job, the order in which three things are asked because one depends on another. It is not a textbook use case: it is how this particular business works. Nobody has ever written the whole of it down, it lives in two people's heads and it falls over the day one of them is off.

Sonia · digalook's AI receptionist

Incoming call · Thursday 19:30

Hi, I would like to give my mother a massage for her birthday.

Lovely. 50 or 90 minutes? I will prepare the gift card.

The 90-minute one. Her name is Rosa.

I am sending you the payment link and, once paid, the card in Rosa's name.

Gift card prepared

Sonia · digafood's AI receptionist

Incoming call · Friday 20:50

Hi, I would like to order two pizzas to collect.

Of course. Which pizzas, and what time will you come by?

A margherita and a four cheese, at half past nine.

Done: order in the kitchen, €24, ready at 21:30.

Order sent to the kitchen

Sonia · digamotor's AI receptionist

Incoming call · Monday 9:10

Hi, my car door has a dent and I have already reported it to the insurer.

We will handle it. Which insurer, and what is the claim number?

Seguros Levante, claim 7734-B.

We work with them. I will request the assessor and let you know the date.

Claim processed

Sonia · digaclinic's AI receptionist

Incoming call · Tuesday 18:45

Hi, the orthopaedic doctor has prescribed eight physio sessions.

Are they through your insurance? If so, I will request the authorisation.

Yes, through the insurance. The number is 0457 2291.

Requested. I will message you once it is approved and we find a slot.

Authorisation requested

Sonia · digaliving's AI receptionist

Incoming call · Saturday 23:40

Hi, we have arrived at the apartment and we do not have the keys.

Welcome. Whose name is the booking under?

Thomas Weber.

All set, Thomas. I am sending you the door code over WhatsApp.

Access code generated

It learns your flow, exceptions included

The others are skills that come ready-made. This one is built out of how you work, which is exactly the part that cannot be packaged.

It follows the order and the rules you give it, the odd ones included.
It chains steps: if this happens, then that.
It connects to the tool that holds that process up.
It tells the normal case from the exception you have planned for.
It leans on the other eight skills instead of repeating them.
It changes when the process changes, without being rebuilt.

How it gets built

There is no catalogue to show here: what gets defined is the process and what it means for it to go well.

The process

The flow told the way you would tell it to someone starting tomorrow.

The exceptions

The odd cases and what is done with them, which is where everything breaks.

The connections

Which tools have to be touched and what can be read from or written to them.

The agreement

What working means, and how far it goes. Settled before anything is built.

The process, done the same way every time

It stops depending on the one person who knows it. What was a habit becomes written down and carried out.

Your own flow, working on the phone and on WhatsApp.
The same criteria at nine in the morning and in August.
The process written down, which until now it was not anywhere.
A scope agreed before starting, with no surprises halfway.
Something that can be changed when the business changes.

When off-the-shelf is not enough

Custom shows up where the process belongs to this business and no other, almost always on top of another skill.

Lead capture and qualification

It applies the firm's own criteria for deciding who gets called first.

Capture Identify Custom

Waiting list

It builds the waiting list with the priority rules you use.

Book Custom

After-sales follow-up

It runs your after-sales routine, in the usual order and to the usual deadlines.

Report Share Identify Custom

In these sectors

Beauty and wellness

More clients, and far more loyal ones

Answers while the team works and leaves the salon's calendar ready for tomorrow.

Hospitality and restaurants

More tables filled, fewer calls lost

Takes ten calls at once at peak time and seats the bookings without pulling anyone off the floor.

Automotive and garages

More workshop bookings and no cold leads

Books workshop appointments, reports on the car and never lets a sales lead slip away.

Health and wellness

A full calendar and fewer no-shows

Fills the calendar, cuts no-shows and treats every piece of data with the care it demands.

Homes and property

No enquiry left unanswered

Answers the enquirer when they call, qualifies them and books the viewing before they call somebody else.

More to come

Where the limits are

We say it here so nobody discovers it in a demo. Custom is not "we do everything": it is one specific process, agreed beforehand.

It does not switch itself on. It is defined with you and built; it is not a toggle.
It does not guess the process. Whatever is not spelled out, it does not do.
It does not connect to just anything. The tool has to let itself be connected to.
It is not unlimited. The scope is agreed beforehand, so you know what is in and what is not.
It does not replace the other eight. It leans on them for what they already do.

What everybody asks

The six questions of anyone with a process that fits no box.

What if my business has a process that fits none of these skills?

heydiga automates it anyway with Custom, the skill for each business's own workflow, the one that fits into no box: a particular alert routine, a different way of qualifying, a check before accepting a job or a step that only exists in that sector. It is defined from how the business works and builds on the other eight skills. If it can be explained step by step, it can be looked into.

How do I get started with Custom?

With Custom, the business starts by explaining its process to heydiga the way it would to someone starting work tomorrow: the steps, the order, the exceptions and which tools are involved. From that comes what can be done and at what scope, and what counts as working is agreed before anything is built, so there are no surprises halfway through.

How long does a Custom workflow take to be ready?

The timeline for a Custom workflow depends on the process and on the tools heydiga has to work with, and it is the first thing estimated, so it is not an unknown while the business decides. Custom is not switched on with a toggle: it is defined with the business and built. The rest of heydiga does not wait for that workflow and starts answering within minutes.

Can a Custom workflow be changed later?

Yes, in heydiga a Custom workflow changes when the business's process changes, without redoing it all or starting again from scratch. What used to be a habit living in two people's heads is written down and runs the same way every time, by phone and on WhatsApp, at nine in the morning and in August.

What if what I need cannot be done with Custom?

heydiga says so before starting, not halfway through. Some processes depend on a closed tool that cannot be connected, or on a decision a person has to make, and in those cases the part that can be done is scoped out. Custom does not do everything: it automates a specific process, with a scope agreed before building.

Does it integrate with my management software or my calendar?

Yes. heydiga integrates with the management software, CRMs and calendars the business already uses, such as Booksy, Treatwell, CoverManager, Doctoralia, Salesforce or Google Calendar, to check availability and create appointments. If a specific integration does not exist yet, it is assessed as a development project and, in the meantime, the agent works just the same: it answers calls, gives information and books into a time window agreed with the business.

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Tell us your process

If it can be explained step by step, it can be looked at. Start by telling it.

Talk to us

It never comes alone

Custom is built on top of the others: it books, identifies or sends with them and adds the part only you do. These are the other eight.

Answer

Resolves information

Handles the questions the business always gets, without slipping up or making things up.

Book

Handles bookings

Checks real gaps, gives the appointment, moves it and cancels it. All by voice.

Capture

Captures details

Collects and qualifies the caller's details, and leaves them where the team works.

Transfer

Redirects calls

When it does not know, it says so and passes the call to a person.

Report

Reports problems

Takes the whole problem down from the first contact, and leaves it ready to fix.

Sends files

Sends the menu, the quote or whichever document is needed during the conversation.

Identify

Identifies customers

Recognises the caller and pulls up their history before saying anything.

Analyse

Analyses conversations

Turns every conversation into data: what gets asked, what is lost, what improves.